Publications in VIVO

Co-author Network

Fletcher, Alan D. ISU Faculty Member

Positions

Faculty, Marketing

Publications
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selected publications

article
- MARKETING ETHICS.. Journal of Advertising. 16:50-50. 1987
- Advertising in America. Journal of Advertising. 7:51. 1978
- Creative Strategy and Magazine Ad Readership. Journal of Advertising Research. 18:29. 1978
- Media: An Introductory Analysis of American Mass Communications. Journal of Advertising. 6:48. 1978
- Television in the Corporate Interest. Journal of Advertising. 7:53-54. 1978
- The Aspen Handbook on the Media, 1977-1979 edition. Journal of Advertising. 7:48-49. 1978
- AN INTERMAGAZINE ANALYSIS OF FACTORS IN ADVERTISEMENT READERSHIP. Journalism Quarterly. 51:425. 1974
- Advertising and Marketing Research: A New Methodology. Journal of Advertising. 8:54-54.
- Book reviews. Journal of Advertising. 10:45-48.
- Current Issues and Research in Advertising, 1979. Journal of Advertising. 8:47-47.
- EXPLORING CAREERS IN ADVERTISING. Journal of Advertising. 15:64-64.
- Effective Frequency: The Relationship Between Frequency and Advertising Effectiveness. Journal of Advertising. 9:48-48.
- Graphics Simplified. Journal of Advertising. 9:46-46.
- Proceedings of the 1982 Conference of the American Academy of Advertising
- Strategic Advertising Campaigns. Journal of Advertising. 9:48-48.
- Teaching the advertising campaigns course and innovative teaching techniques : proceedings of the AEJ Advertising Division
- The Cartoon Network: Promotional products and the introduction of new cable television service. Journal of Promotion Management. 8:73-79.
- Trademark Problems and How to Avoid Them. Journal of Advertising. 8:43-43.
- What Do You Do About Questionable Advertising Claims?. Editor & Publisher. 125:44-46.
book
- Fundamentals of advertising research. Belmont, California: Wadsworth Pub. Co.. 1991
- Target marketing through the Yellow Pages. Troy, Michigan: Yellow Pages Publishers Association. 1991
- Yellow pages advertising. Chesterfield, Missouri: American Association of Yellow Pages Publishers. 1986
- Instructor's manual for Fundamentals of advertising research. Columbus, Oh: Grid Pub. 1983
- Problems and practices in advertising research : readings and workbook. Columbus, Ohio: Grid Pub. 1982
private publications
- Dedication to Alan D. Fletcher
thesis or dissertation
- Television viewing behavior of Negro and white children in Athens, Georgia. 1969