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Fundamentals of advertising research
Book
Overview
Additional Document Info
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Overview
authors
Bowers, Thomas A
Fletcher, Alan D.
publication date
1991
publisher
Wadsworth Pub. Co.
Publisher
Additional Document Info
place of publication
Belmont, California
Other
isuCitationAuthors
Fletcher, Alan D.; Thomas A Bowers
isuCitationBookTitle
Fundamentals of advertising research
isuCitationId
20394
isuCitationPlaceOfPublication
Belmont, California
isuCitationPubDate
1991
isuCitationPublisher
Wadsworth Pub. Co.
isuCitationTitle
Fundamentals of advertising research
isuCitationType
Book
