AN INTERMAGAZINE ANALYSIS OF FACTORS IN ADVERTISEMENT READERSHIP Article

authors

• Fletcher, Alan D.
• Winn, Paul R

publication date

• 1974

published in

• Journalism Quarterly  Journal

start page

• 425

volume

• 51

issue

• 3

isuCitationAuthors

• Fletcher, Alan D.; Winn, Paul R

isuCitationISSN

• 01963031

isuCitationIssue

• 3

isuCitationJournalTitle

• Journalism Quarterly

isuCitationPlaceOfPublication

• Columbia, South Carolina

isuCitationPubDate

• 1974

isuCitationPublisher

• Association for Education in Journalism and Mass C

isuCitationStartPage

• 425

isuCitationTitle

• AN INTERMAGAZINE ANALYSIS OF FACTORS IN ADVERTISEMENT READERSHIP

isuCitationType

• Journal

isuCitationVolume

• 51