Advertising and Marketing Research: A New Methodology Article

authors

• Fletcher, Alan D.

published in

• Journal of Advertising  Journal

start page

• 54

end page

• 54

volume

• 8

issue

• 1

isuCitationAuthors

• Fletcher, Alan D.

isuCitationEndPage

• 54

isuCitationISSN

• 00913367

isuCitationIssue

• 1

isuCitationJournalTitle

• Journal of Advertising

isuCitationJournalYear

• 1979

isuCitationPlaceOfPublication

• Provo, Utah

isuCitationPublisher

• M. E. Sharpe Inc.

isuCitationStartPage

• 54

isuCitationTitle

• Advertising and Marketing Research: A New Methodology

isuCitationType

• Journal

isuCitationVolume

• 8