The Cartoon Network: Promotional products and the introduction of new cable television service Article

authors

• Fletcher, Alan D.

published in

• Journal of Promotion Management  Journal

start page

• 73

end page

• 79

volume

• 8

issue

• 1

isuCitationAuthors

• Fletcher, Alan D.

isuCitationEndPage

• 79

isuCitationISSN

• 10496491

isuCitationIssue

• 1

isuCitationJournalTitle

• Journal of Promotion Management

isuCitationJournalYear

• 2002

isuCitationPlaceOfPublication

• Binghamton, New York

isuCitationPublisher

• Taylor & Francis Ltd.

isuCitationStartPage

• 73

isuCitationTitle

• The Cartoon Network: Promotional products and the introduction of new cable television service

isuCitationType

• Journal

isuCitationVolume

• 8