Problems and practices in advertising research : readings and workbook Book

authors

• Fletcher, Alan D.
• Jugenheimer, Donald W

publication date

• 1982

publisher

• Grid Pub  Publisher

International Standard Book Number (ISBN) 10

• 9780471841593

International Standard Book Number (ISBN) 13

• 9780471841593

place of publication

• Columbus, Ohio

isuCitationAuthors

• Fletcher, Alan D.; Jugenheimer, Donald W.

isuCitationBookTitle

• Problems and practices in advertising research : readings and workbook

isuCitationISBN

• 9780471841593

isuCitationId

• 20396

isuCitationPlaceOfPublication

• Columbus, Ohio

isuCitationPubDate

• 1982

isuCitationPublisher

• Grid Pub

isuCitationTitle

• Problems and practices in advertising research : readings and workbook

isuCitationType

• Book