Current Issues and Research in Advertising, 1979 Article

authors

• Fletcher, Alan D.

published in

• Journal of Advertising  Journal

start page

• 47

end page

• 47

volume

• 8

issue

• 3

isuCitationAuthors

• Fletcher, Alan D.

isuCitationEndPage

• 47

isuCitationISSN

• 00913367

isuCitationIssue

• 3

isuCitationJournalTitle

• Journal of Advertising

isuCitationJournalYear

• 1979

isuCitationPlaceOfPublication

• Provo, Utah

isuCitationPublisher

• M. E. Sharpe Inc.

isuCitationStartPage

• 47

isuCitationTitle

• Current Issues and Research in Advertising, 1979

isuCitationType

• Journal

isuCitationVolume

• 8