Book reviews Article

authors

• Fletcher, Alan D.

published in

• Journal of Advertising  Journal

start page

• 45

end page

• 48

volume

• 10

issue

• 4

isuCitationAuthors

• Fletcher, Alan D.

isuCitationEndPage

• 48

isuCitationISSN

• 00913367

isuCitationIssue

• 4

isuCitationJournalTitle

• Journal of Advertising

isuCitationJournalYear

• 1981

isuCitationPlaceOfPublication

• Provo, Utah

isuCitationPublisher

• M. E. Sharpe Inc.

isuCitationStartPage

• 45

isuCitationTitle

• Book reviews

isuCitationType

• Journal

isuCitationVolume

• 10