Media: An Introductory Analysis of American Mass Communications Article

authors

• Fletcher, Alan D.

publication date

• 1978

published in

• Journal of Advertising  Journal

start page

• 48

volume

• 6

issue

• 3

isuCitationAuthors

• Fletcher, Alan D.

isuCitationISBN

• 00913367

isuCitationISSN

• 00913367

isuCitationIssue

• 3

isuCitationJournalTitle

• Journal of Advertising

isuCitationJournalYear

• 1978

isuCitationPlaceOfPublication

• Provo, Utah

isuCitationPublisher

• M. E. Sharpe Inc.

isuCitationStartPage

• 48

isuCitationTitle

• Media: An Introductory Analysis of American Mass Communications

isuCitationType

• Journal

isuCitationVolume

• 6