Creative Strategy and Magazine Ad Readership Article

authors

• Fletcher, Alan D.

publication date

• 1978

published in

• Journal of Advertising Research  Journal

start page

• 29

volume

• 18

issue

• 1

isuCitationAuthors

• Fletcher, Alan D.

isuCitationISSN

• 00218499

isuCitationIssue

• 1

isuCitationJournalTitle

• Journal of Advertising Research

isuCitationJournalYear

• 1978

isuCitationPlaceOfPublication

• Provo, Utah

isuCitationPublisher

• M. E. Sharpe Inc.

isuCitationStartPage

• 29

isuCitationTitle

• Creative Strategy and Magazine Ad Readership

isuCitationType

• Journal

isuCitationVolume

• 18