Strategic Advertising Campaigns Article

authors

• Fletcher, Alan D.

published in

• Journal of Advertising  Journal

start page

• 48

end page

• 48

volume

• 9

issue

• 3

isuCitationAuthors

• Fletcher, Alan D.

isuCitationEndPage

• 48

isuCitationIssue

• 3

isuCitationJournalTitle

• Journal of Advertising

isuCitationJournalYear

• 1980

isuCitationPlaceOfPublication

• Provo, Utah

isuCitationPublisher

• M. E. Sharpe Inc.

isuCitationStartPage

• 48

isuCitationTitle

• Strategic Advertising Campaigns

isuCitationType

• Journal

isuCitationVolume

• 9