Publications in VIVO

Co-author Network

Celuch, Kevin Gerard ISU Faculty Member

Positions

Faculty, Information Technology

Publications
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selected publications

article
- The Effect of Retailer Communication on Customer Advocacy: The Modertating Role of Trust. Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 23:95-110. 2010
- A classification of business-to-business buying decisions: risk importance and probability as a framework for e-business benefits. Industrial Marketing Management. 33:145. 2004
- The Importance of Brand Equity to Costumer Loyalty. Journal of Product & Brand Management. 13:217-227. 2004
- Understanding Insurance Salesperson Internet Information management Intentions: A Test of Competing Models. Journal of Insurance Issues. 27:22-40. 2004
- A Test of a Model of Consumers' Responses to Product Manual Safety Information: A Replication and Extension. Journal of Applied Social Psychology. 31:1279-1299. 2001
- Student Perceptions of a Marketing Course Taught with the Critical Thinking Approach. Marketing Education Review. 10:57-64. 2000
- The Influence of Organizational Market Orientation on Individual-Level Market-Oriented Cognitions. Psychology & Marketing. 17:935-954. 2000
- A Test of a Model of Consumers' Responses to Product Manual Safety Information. Journal of Applied Social Psychology. 28:377-394. 1998
- Critical Thinking as an Integrative Theme for Teaching Lifelong Learning Skills in Marketing. Marketing Education Review. 8:1-12. 1998
- The Effects of Cognitive and Affective Program Involvement on Cognitive and Affective Ad Involvement. Journal of Business and Psychology. 13:115-126. 1998
- Concern for Appropriate and Ad Context Effects. Psychology & Marketing. 14:19-28. 1997
- Interfirm Relationshionships in the Supply Chain: The Small Supplier. Industrial Marketing Management. 26:475-486. 1997
- Benefits Management and Communication: A Marketing Orientation. Human Resource Management Review. 4:177-195. 1994
- An Analysis of the Convergent and Discriminant Validity of the Personal Involvement Inventory and the Consumer Involvement Profile. Psychological Reports. 65:1291-1297. 1989
- A Comparison of High Versus Low Involvement Bank Customers. Journal of Business and Psychology. 6:483-493.
- A Note on Issues Concerning the Measurement of Self-Efficacy. Journal of Applied Social Psychology. 23:1426-1434.
- An Examination of Communication Behaviors as Mediators of the Influence of Cooperative Norms on Problem Solving Efficacy in Buyer-Seller Partnerships
- An Exploration of the Influence of Marketing Environment Variables on Wholesaler Structure Dimensions.. American Business Review. 11:64-71.
- An examination of communication behaviors as mediators in individual-level interorganizational exchanges. Psychology & Marketing. 23:35-56.
- An investigation of the relationship between self-efficacy and the communication effectiveness of product manual formats. Journal of Business and Psychology. 9:241-252.
- Cognitive and Affective Components of A[sub ad] in a Low Motivation Processing Set. Psychology & Marketing. 12:123-133.
- Comparing the competitiveness of P/M, metal casting, and heat treating. International Journal of Powder Metallurgy. 38:67-72.
- Consumer Service Involvement -- An Exploratory Examination. Psychological Reports. 71:959-970.
- Getting Along and Getting Ahead as Motives for Self-Presentation: Their Impact on Advertising Effectiveness. Journal of Applied Social Psychology. 25:1700-1713.
- It's Time to Stress Stress. Advances in Consumer Research. 19:284-289.
- Market-Oriented Behaviors Within Organizations: An Individual-Level Perspective. Journal of Marketing Theory & Practice. 7:16-27.
- Product Owner Manuals - An Exploratory-Study of Nonreaders Versus Readers. Journal of Applied Social Psychology. 22:492-507.
- Program content and advertising effectiveness: A test of the congruity hypothesis for cognitive and affective sources of involvement. Psychology & Marketing. 10:285-299.
- Promoting Critical Thinking and Life-Long Learning: An Experiment with the Theory of Planned Behavior. Psychology & Marketing. 12:13-22.
- Segmenting Customers by their Degree of Service Involvement. AMA Educator's Proceedings. 4:390.
- Self-Presentation and Consumer Interaction Styles. Journal of Business and Psychology. 10:19-30.
- Stress and the Decision Making Process
- Teaching Critical Thinking Skills for the 21st Century: An Advertising Principles Case Study. Journal of Education for Business. 74:134-139.
- Technology Readiness in the e-Insurance Industry: An Exploratory Investigation and Development of an Agent Technology e-Consumption Model. Journal of Insurance Issues. 25:142-165.
- The effects of perceived market and learning orientation on assessed organizational capabilities. Industrial Marketing Management. 31:545-554.
- The use of product owner manuals: A comparison of older versus younger consumers. Journal of Business and Psychology. 6:443-463.
- Trust Issues in Services: in Search of the Gift of Feedback: The Moderating Role of Trust on Retailer-Customer Communication
thesis or dissertation
- An Exploratory Study of Program Involvement Type and Advertisement Involvement Type
unclassified publications
- Buyer-Seller Relationships: The Role of Expectations, Communication Behavior, and Appraisal Processes in Problem Solving