Getting Along and Getting Ahead as Motives for Self-Presentation: Their Impact on Advertising Effectiveness Article

authors

• Celuch, Kevin Gerard

published in

• Journal of Applied Social Psychology  Journal

start page

• 1700

end page

• 1713

volume

• 25

issue

• 19

isuCitationAuthors

• Celuch, Kevin Gerard; Slama, Mark

isuCitationEndPage

• 1713

isuCitationISSN

• 0021-9029

isuCitationIssue

• 19

isuCitationJournalTitle

• Journal of Applied Social Psychology

isuCitationJournalYear

• 1995

isuCitationMonth

• October

isuCitationStartPage

• 1700

isuCitationTitle

• Getting Along and Getting Ahead as Motives for Self-Presentation: Their Impact on Advertising Effectiveness

isuCitationType

• Article

isuCitationVolume

• 25