Concern for Appropriate and Ad Context Effects Article

authors

• Celuch, Kevin Gerard
• Schaffenacker, S
• Slama, R

publication date

• 1997

published in

• Psychology & Marketing  Journal

start page

• 19

end page

• 28

volume

• 14

issue

• 1

isuCitationAuthors

• Celuch, Kevin Gerard; Slama, R; Schaffenacker, S

isuCitationEndPage

• 28

isuCitationISSN

• 0742-6046

isuCitationIssue

• 1

isuCitationJournalTitle

• Psychology & Marketing

isuCitationJournalYear

• 1997

isuCitationMonth

• January

isuCitationStartPage

• 19

isuCitationTitle

• Concern for Appropriate and Ad Context Effects

isuCitationType

• Article

isuCitationVolume

• 14