Segmenting Customers by their Degree of Service Involvement Article

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Overview

authors

• Celuch, Kevin Gerard

published in

• AMA Educator's Proceedings  Journal

Additional Document Info

start page

• 390

volume

• 4

Other

isuCitationAuthors

• Celuch, Kevin Gerard; Longfellow, Timothy A.

isuCitationJournalTitle

• AMA Educator's Proceedings

isuCitationJournalYear

• 1993

isuCitationStartPage

• 390

isuCitationTitle

• Segmenting Customers by their Degree of Service Involvement

isuCitationType

• Article

isuCitationVolume

• 4