The Effects of Cognitive and Affective Program Involvement on Cognitive and Affective Ad Involvement Article

authors

• Celuch, Kevin Gerard

publication date

• 1998

published in

• Journal of Business and Psychology  Journal

start page

• 115

end page

• 126

volume

• 13

issue

• 1

isuCitationAuthors

• Celuch, Kevin Gerard; Slama, Mark

isuCitationEndPage

• 126

isuCitationISSN

• 0889-3268

isuCitationIssue

• 1

isuCitationJournalTitle

• Journal of Business and Psychology

isuCitationJournalYear

• 1998

isuCitationMonth

• Fall

isuCitationStartPage

• 115

isuCitationTitle

• The Effects of Cognitive and Affective Program Involvement on Cognitive and Affective Ad Involvement

isuCitationType

• Article

isuCitationVolume

• 13