publication venue for
- The Effects of Cognitive and Affective Program Involvement on Cognitive and Affective Ad Involvement. 13:115-126. 1998
- A Comparison of High Versus Low Involvement Bank Customers. 6:483-493.
- An investigation of the relationship between self-efficacy and the communication effectiveness of product manual formats. 9:241-252.
- Neglected Questions in Job Design: How People Design Jobs, Task-job Predicability, and Influence of Training. 6:169-191.
- Self-Presentation and Consumer Interaction Styles. 10:19-30.
- The use of product owner manuals: A comparison of older versus younger consumers. 6:443-463.