The Importance of Brand Equity to Costumer Loyalty Article

authors

• Celuch, Kevin Gerard

publication date

• 2004

published in

• Journal of Product & Brand Management  Journal

start page

• 217

end page

• 227

volume

• 13

issue

• 4

isuCitationAuthors

• Celuch, Kevin Gerard; Taylor, Steven A.; Goodwin, Stephen

isuCitationEndPage

• 227

isuCitationISSN

• 1061-0421

isuCitationIssue

• 4

isuCitationJournalTitle

• Journal of Product & Brand Management

isuCitationJournalYear

• 2004

isuCitationStartPage

• 217

isuCitationTitle

• The Importance of Brand Equity to Costumer Loyalty

isuCitationType

• Article

isuCitationVolume

• 13