Cognitive and Affective Components of A[sub ad] in a Low Motivation Processing Set Article

authors

• Celuch, Kevin Gerard

published in

• Psychology & Marketing  Journal

start page

• 123

end page

• 133

volume

• 12

issue

• 2

isuCitationAuthors

• Celuch, Kevin Gerard; Slama, Mark

isuCitationEndPage

• 133

isuCitationISSN

• 0742-6046

isuCitationIssue

• 2

isuCitationJournalTitle

• Psychology & Marketing

isuCitationJournalYear

• 1995

isuCitationMonth

• March

isuCitationStartPage

• 123

isuCitationTitle

• Cognitive and Affective Components of A[sub ad] in a Low Motivation Processing Set

isuCitationType

• Article

isuCitationVolume

• 12