publication venue for
- The Influence of Organizational Market Orientation on Individual-Level Market-Oriented Cognitions. 17:935-954. 2000
- Concern for Appropriate and Ad Context Effects. 14:19-28. 1997
- Concern for appropriateness and ad context effects.. 14:19-28. 1997
- Cognitive and affective components of A(ad) in a low motivation processing set.. 12:123-133. 1995
- Program content and advertising effectiveness: A test of the congruity hypothesis for cognitive and affective sources of involvement.. 10:285-299. 1993
- An examination of communication behaviors as mediators in individual-level interorganizational exchanges. 23:35-56.
- Cognitive and Affective Components of A[sub ad] in a Low Motivation Processing Set. 12:123-133.
- Program content and advertising effectiveness: A test of the congruity hypothesis for cognitive and affective sources of involvement. 10:285-299.
- Promoting Critical Thinking and Life-Long Learning: An Experiment with the Theory of Planned Behavior. 12:13-22.