Cognitive and affective components of A(ad) in a low motivation processing set. Article

publication date

• 1995

published in

• Psychology & Marketing  Journal

start page

• 123

end page

• 133

volume

• 12

isuCitationAuthors

• Celuch, Kevin Gerard and Mark Slama.

isuCitationEndPage

• 133

isuCitationJournalTitle

• Psychology & Marketing

isuCitationJournalYear

• 1995

isuCitationMonth

• March

isuCitationPubDate

• 1995

isuCitationSource

• Psychology & Marketing 12 (March 1995): 123-133.

isuCitationStartPage

• 123

isuCitationTitle

• Cognitive and affective components of A(ad) in a low motivation processing set.

isuCitationType

• Article

isuCitationVolume

• 12