Concern for appropriateness and ad context effects. Article

authors

• Schaffenacker, Susan

publication date

• 1997

published in

• Psychology & Marketing  Journal

start page

• 19

end page

• 28

volume

• 14

isuCitationAuthors

• Celuch, Kevin Gerard; Mark Slama; and Susan Schaffenacker.

isuCitationEndPage

• 28

isuCitationJournalTitle

• Psychology & Marketing

isuCitationJournalYear

• 1997

isuCitationMonth

• January

isuCitationPubDate

• 1997

isuCitationSource

• Psychology & Marketing 14 (January 1997): 19-28.

isuCitationStartPage

• 19

isuCitationTitle

• Concern for appropriateness and ad context effects.

isuCitationType

• Article

isuCitationVolume

• 14