Schori, Thomas Rudolph ISU Faculty Member

article

• Focus Groups Illuminate Quantitative Research..  Marketing News.  31:H25. 9,
• Does Your Company Make Things Happen?.  Marketing News.  32:4. 5,
• Modeling Can Help Predict Franchise 'Cannibalization'..  Market News.  32:4. 23,
• Like Products, Companies Have Life Cycle..  Marketing News.  32:4. 22,
• The Wheel of Retailing: Is the Insurance Industry Immune?.  LIMRA's MarketFacts.  1999
• A Level Playing Field..  LIMRA's MarketFacts.  1998
• Capitalize on the Interactive Nature of the Internet..  Marketing News.  32:12. 19,
• Reflections on 'Building A Better Mousetrap'..  Marketing News.  31:4. 18,
• When It's Time To Start Digging A New Well..  Marketing News.  32:23. 17,
• Creativity Is Good but EffectivenessIs the Key..  Marketing News.  32:4. 16,
• @Position' Focus Group Observers For Best View..  Marketing News.  32:29. 14,
• Is 'Spamming' an Invasion of Privacy or 'High-Tech' Direct Mail'?.  Marketing News.  31:4. 10,
• Can auto insurance be de-commoditized?.  National.  Underwrite:43.