Reflections on 'Building A Better Mousetrap'. Article

authors

• Garee, Michael L.
• Schori, Thomas Rudolph

publication date

• 18,

published in

• Marketing News  Journal

start page

• 4

volume

• 31

isuCitationAuthors

• Schori, Thomas Rudolph, Michael L. Garee.

isuCitationJournalTitle

• Marketing News

isuCitationJournalYear

• 18,

isuCitationMonth

• Aug

isuCitationPubDate

• 18,

isuCitationSource

• Marketing News 31 (Aug 18, 1997): 4.

isuCitationStartPage

• 4

isuCitationTitle

• Reflections on 'Building A Better Mousetrap'.

isuCitationType

• Article

isuCitationVolume

• 31