selected publications
-
article
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Does Your Company Make Things Happen?.
Marketing News.
32:4.
5,
-
Modeling Can Help Predict Franchise 'Cannibalization'..
Market News.
32:4.
23,
-
Like Products, Companies Have Life Cycle..
Marketing News.
32:4.
22,
-
The Wheel of Retailing: Is the Insurance Industry Immune?.
LIMRA's MarketFacts.
1999
-
A Level Playing Field..
LIMRA's MarketFacts.
1998
-
Capitalize on the Interactive Nature of the Internet..
Marketing News.
32:12.
19,
-
Reflections on 'Building A Better Mousetrap'..
Marketing News.
31:4.
18,
-
When It's Time To Start Digging A New Well..
Marketing News.
32:23.
17,
-
Creativity Is Good but EffectivenessIs the Key..
Marketing News.
32:4.
16,
-
@Position' Focus Group Observers For Best View..
Marketing News.
32:29.
14,
-
Is 'Spamming' an Invasion of Privacy or 'High-Tech' Direct Mail'?.
Marketing News.
31:4.
10,
-
Does Your Company Make Things Happen?.
Marketing News.
32:4.
5,