Capitalize on the Interactive Nature of the Internet. Article

authors

• Garee, Michael L.
• Schori, Thomas Rudolph

publication date

• 19,

published in

• Marketing News  Journal

start page

• 12

volume

• 32

isuCitationAuthors

• Schori, Thomas Rudolph, Michael L. Garee.

isuCitationJournalTitle

• Marketing News

isuCitationJournalYear

• 19,

isuCitationMonth

• Jan

isuCitationPubDate

• 19,

isuCitationSource

• Marketing News 32 (Jan 19, 1998): 12.

isuCitationStartPage

• 12

isuCitationTitle

• Capitalize on the Interactive Nature of the Internet.

isuCitationType

• Article

isuCitationVolume

• 32