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Creativity Is Good but EffectivenessIs the Key.
Article
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authors
Garee, Michael L.
Schori, Thomas Rudolph
publication date
16,
published in
Marketing News
Journal
Additional Document Info
start page
4
volume
32
Other
isuCitationAuthors
Schori, Thomas Rudolph, Michael L. Garee.
isuCitationJournalTitle
Marketing News
isuCitationJournalYear
16,
isuCitationMonth
March
isuCitationPubDate
16,
isuCitationSource
Marketing News 32 (March 16, 1998): 4.
isuCitationStartPage
4
isuCitationTitle
Creativity Is Good but EffectivenessIs the Key.
isuCitationType
Article
isuCitationVolume
32