Creativity Is Good but EffectivenessIs the Key. Article

authors

• Garee, Michael L.
• Schori, Thomas Rudolph

publication date

• 16,

published in

• Marketing News  Journal

start page

• 4

volume

• 32

isuCitationAuthors

• Schori, Thomas Rudolph, Michael L. Garee.

isuCitationJournalTitle

• Marketing News

isuCitationJournalYear

• 16,

isuCitationMonth

• March

isuCitationPubDate

• 16,

isuCitationSource

• Marketing News 32 (March 16, 1998): 4.

isuCitationStartPage

• 4

isuCitationTitle

• Creativity Is Good but EffectivenessIs the Key.

isuCitationType

• Article

isuCitationVolume

• 32