Focus Groups Illuminate Quantitative Research. Article

authors

• Garee, Michael L.
• Schori, Thomas Rudolph

publication date

• 9,

published in

• Marketing News  Journal

start page

• H25

volume

• 31

isuCitationAuthors

• Schori, Thomas Rudolph, Michael L. Garee.

isuCitationJournalTitle

• Marketing News

isuCitationJournalYear

• 9,

isuCitationMonth

• Jun

isuCitationPubDate

• 9,

isuCitationSource

• Marketing News 31 (Jun 9, 1997): H25.

isuCitationStartPage

• H25

isuCitationTitle

• Focus Groups Illuminate Quantitative Research.

isuCitationType

• Article

isuCitationVolume

• 31