Publications in VIVO

Co-author Network

Kim, Yungwook ISU Faculty Member

Positions

Faculty, Communication

Publications
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selected publications

article
- Do South Korean Companies Need To Obscure Country-of-Origin Image?: A Case of Samsung.. Corporate Communications: An International Journal. 11:126-137. 2006
- Media or Personal Relations? Exploring Media Relations Dimensions in South Korea.. Journalism and Mass Communication Quarterly. 81:292-306. 2004
- Conceptualizing Health Campaign Strategies Through the Level of Involvement.. Corporate Communications: An International Journal. 8:rporate Co-267. 2003
- Ethical Standards Appear To Change With Age and Ideology: A Survey of Practitioners.. Public Relations Review. 29:79-89. 2003
- Ethical Standards and Ideology Among Korean Public Relations Practitioners.. Journal of Business Ethics. 42:209-223. 2003
- The Effect of Web Charactersitics on Relationship Building.. Journal of Public Relations Research. 15:199-223. 2003
- The PBS Brand Versus Cable Brands: Assessing the Brand Image of Public Television in a Multichannel Environment.. Journal of Broadcasting & Electronic Media. 46:300-321. 2002
- Applying and Measuring Strategic Evaluation To the Case of Microsoft.. Corporate Communications: An International Journal. 6:157-163. 2001
- Institutional Image: A Case Study.. Corporate Communications: An International Journal. 6:205-216. 2001
- Issues Evaluation: The Case of Microsoft.. Corporate Communications: An International Journal. 6:76-81. 2001
- Measuring the Economic Value of Public Relations.. Journal of Public Relations Research. 13:3-26. 2001
- Perceptions of Branding Among Television Station Managers: An Exploratory Analysis.. Journal of Broadcasting & Electronic Media. 45:75-91. 2001
- Searching For the Organization-Public Relationship: A Valid and Reliable Instrument.. Journalism & Mass Communication Quaterly. 78:799-815. 2001
- Measuring the Bottom-Line Impact of Corporate Public Relations.. Journalism and Mass Communication Quarterly. 77:273-91. 2000
- Public Relations In Three Asian Cultures: An Analysis.. Journal of Public Relations Research. 11:271-292. 1999
thesis or dissertation
- An Organization-Level Public Relations Evaluation Model In the Context of Economic Value. 1999
- Positive and Normative Models of Public Relations and Their Relationship To Job Satisfaction Among Korean Public Relations Practitioners. 1996