Measuring the Bottom-Line Impact of Corporate Public Relations. Article

authors

• Kim, Yungwook

publication date

• 2000

published in

• Journalism and Mass Communication Quarterly  Journal

start page

• 273

end page

• 91

volume

• 77

isuCitationAuthors

• Kim, Yungwook

isuCitationEndPage

• 91

isuCitationJournalTitle

• Journalism and Mass Communication Quarterly

isuCitationJournalYear

• 2000

isuCitationMonth

• Summer

isuCitationPubDate

• 2000

isuCitationSource

• Journalism and Mass Communication Quarterly 77 (Summer 2000): 273-91.

isuCitationStartPage

• 273

isuCitationTitle

• Measuring the Bottom-Line Impact of Corporate Public Relations.

isuCitationType

• Article

isuCitationVolume

• 77