Perceptions of Branding Among Television Station Managers: An Exploratory Analysis. Article

authors

• Chan-Olmsted, Sylvia M.
• Kim, Yungwook

publication date

• 2001

published in

• Journal of Broadcasting & Electronic Media  Journal

start page

• 75

end page

• 91

volume

• 45

isuCitationAuthors

• Kim, Yungwook, Sylvia M. Chan-Olmsted.

isuCitationEndPage

• 91

isuCitationJournalTitle

• Journal of Broadcasting & Electronic Media

isuCitationJournalYear

• 2001

isuCitationMonth

• Winter

isuCitationPubDate

• 2001

isuCitationSource

• Journal of Broadcasting & Electronic Media 45 (Winter 2001): 75-91.

isuCitationStartPage

• 75

isuCitationTitle

• Perceptions of Branding Among Television Station Managers: An Exploratory Analysis.

isuCitationType

• Article

isuCitationVolume

• 45