The PBS Brand Versus Cable Brands: Assessing the Brand Image of Public Television in a Multichannel Environment. Article

authors

• Chan-Olmsted, Sylvia M.
• Kim, Yungwook

publication date

• 2002

published in

• Journal of Broadcasting & Electronic Media  Journal

start page

• 300

end page

• 321

volume

• 46

isuCitationAuthors

• Kim, Yungwook and Sylvia M. Chan-Olmsted.

isuCitationEndPage

• 321

isuCitationJournalTitle

• Journal of Broadcasting & Electronic Media

isuCitationJournalYear

• 2002

isuCitationMonth

• Summer

isuCitationPubDate

• 2002

isuCitationSource

• Journal of Broadcasting & Electronic Media 46 (Summer 2002): 300-321.

isuCitationStartPage

• 300

isuCitationTitle

• The PBS Brand Versus Cable Brands: Assessing the Brand Image of Public Television in a Multichannel Environment.

isuCitationType

• Article

isuCitationVolume

• 46