selected publications
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article
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The PBS Brand Versus Cable Brands: Assessing the Brand Image of Public Television in a Multichannel Environment..
Journal of Broadcasting & Electronic Media.
46:300-321.
2002
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Perceptions of Branding Among Television Station Managers: An Exploratory Analysis..
Journal of Broadcasting & Electronic Media.
45:75-91.
2001
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The PBS Brand Versus Cable Brands: Assessing the Brand Image of Public Television in a Multichannel Environment..
Journal of Broadcasting & Electronic Media.
46:300-321.
2002