Conceptualizing Health Campaign Strategies Through the Level of Involvement. Article

authors

• Kim, Yungwook

publication date

• 2003

published in

• Corporate Communications: An International Journal  Journal

start page

• rporate Co

end page

• 267

volume

• 8

isuCitationAuthors

• Kim, Yungwook

isuCitationEndPage

• 267

isuCitationJournalTitle

• Corporate Communications: An International Journal

isuCitationJournalYear

• 2003

isuCitationPubDate

• 2003

isuCitationSource

• Corporate Communications: An International Journal 8 (2003); 255-267.

isuCitationStartPage

• rporate Co

isuCitationTitle

• Conceptualizing Health Campaign Strategies Through the Level of Involvement.

isuCitationType

• Article

isuCitationVolume

• 8