publication venue for
- Do South Korean Companies Need To Obscure Country-of-Origin Image?: A Case of Samsung.. 11:126-137. 2006
- Conceptualizing Health Campaign Strategies Through the Level of Involvement.. 8:rporate Co-267. 2003
- Applying and Measuring Strategic Evaluation To the Case of Microsoft.. 6:157-163. 2001
- Institutional Image: A Case Study.. 6:205-216. 2001
- Issues Evaluation: The Case of Microsoft.. 6:76-81. 2001