Publications in VIVO

Co-author Network

Vorhies, Douglas W. ISU Faculty Member

Positions

Faculty, Marketing

Publications
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selected publications

article
- Driving Organizational Citizenship Behaviors and Salesperson In-Role Behavior Performance: The Role of Management Control and Perceived Organizational Support.. Journal of the Academy of Marketing Science. 34:144-262. 2006
- Resource-Performance Relationships In Industrial Export Ventures: The Role of Resource Inimitability and Substitutability.. Industrial Marketing Management. 35:621. 2006
- Benchmarking Marketing Capabilities for Sustainable Competitive Advantage.. Journal of Marketing. 69:80-94. 2005
- A Configuration Theory Assessment of Marketing Organization Fit With Business Strategy and Its Relationship With Marketing Performance.. Journal of Marketing. 67:100-115. 2003
- Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study.. Decision Sciences. 34:287-321. 2003
- Product Quality Alignment and Business Unit Performance.. Journal of Product Innovation Management. 18:396-407. 2001
- The Capabilities and Performance Advantages of Market-Driven Firms: An Empirical Investigation.. Australian Journal of Management. 25:145-172. 2000
- Marketing's Role in the Development of Competitive Advantages: Evidence From the Motor Carrier Industry.. Journal of Market-Focused Management. 2:361-387. 1998
- Retrenchment Activities of Small Firms During Economic Downturn: An Empirical Investigation.. Journal of Small Business Management. 36:46-61. 1998
- Building Strong Brands.. Journal of the Academt of Marketing Science. 25:260-261. 1997
- A Psychometric Evaluation of the ADAPTS scale: A Critique and Recommendations.. Journal of Personal Selling & Slaes Management. 16:53-65. 1996
- Building A Competitive Advantage For Service Firms: Measurement of Consumer Expectations of Service Quality.. Journal of Services Marketing. 7:22-32. 1993
- Organizational Learning and Dynamic Marketing Capabilities: Implications for Organizational Performance.
thesis or dissertation
- Strategy, Implementation and Performance In Marketing: A Theoretical Integration and Empirical Test. 1993