Building Strong Brands. Article

authors

• Vorhies, Douglas W.

publication date

• 1997

published in

• Journal of the Academt of Marketing Science  Journal

start page

• 260

end page

• 261

volume

• 25

isuCitationAuthors

• Vorhies, Douglas W.

isuCitationEndPage

• 261

isuCitationJournalTitle

• Journal of the Academt of Marketing Science

isuCitationJournalYear

• 1997

isuCitationMonth

• Summer

isuCitationPubDate

• 1997

isuCitationSource

• Journal of the Academt of Marketing Science 25 (Summer 1997): 260-261.

isuCitationStartPage

• 260

isuCitationTitle

• Building Strong Brands.

isuCitationType

• Article

isuCitationVolume

• 25