Benchmarking Marketing Capabilities for Sustainable Competitive Advantage. Article

authors

• Morgan, Neil A.
• Vorhies, Douglas W.

publication date

• 2005

published in

• Journal of Marketing  Journal
• Journal of Marketing  Journal

start page

• 80

end page

• 94

volume

• 69

isuCitationAuthors

• Vorhies, Douglas W. and Neil A. Morgan.

isuCitationEndPage

• 94

isuCitationJournalTitle

• Journal of Marketing

isuCitationJournalYear

• 2005

isuCitationMonth

• Jan

isuCitationPubDate

• 2005

isuCitationSource

• Journal of Marketing 69 (Jan 2005): 80-94.

isuCitationStartPage

• 80

isuCitationTitle

• Benchmarking Marketing Capabilities for Sustainable Competitive Advantage.

isuCitationType

• Article

isuCitationVolume

• 69