Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study.
Article
Vorhies, Douglas W., Neil A. Morgan, Shaoming Zou, Constantine S. Katsikeas.
isuCitationEndPage
321
isuCitationJournalTitle
Decision Sciences
isuCitationJournalYear
2003
isuCitationMonth
Spring
isuCitationPubDate
2003
isuCitationSource
Decision Sciences 34 (Spring 2003): 287-321.
isuCitationStartPage
287
isuCitationTitle
Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study.