selected publications
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article
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Resource-Performance Relationships In Industrial Export Ventures: The Role of Resource Inimitability and Substitutability..
Industrial Marketing Management.
35:621.
2006
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Benchmarking Marketing Capabilities for Sustainable Competitive Advantage..
Journal of Marketing.
69:80-94.
2005
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A Configuration Theory Assessment of Marketing Organization Fit With Business Strategy and Its Relationship With Marketing Performance..
Journal of Marketing.
67:100-115.
2003
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Experiential and Informational Knowledge, Architectural Marketing Capabilities, and the Adaptive Performance of Export Ventures: A Cross-National Study..
Decision Sciences.
34:287-321.
2003
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Product Quality Alignment and Business Unit Performance..
Journal of Product Innovation Management.
18:396-407.
2001
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Resource-Performance Relationships In Industrial Export Ventures: The Role of Resource Inimitability and Substitutability..
Industrial Marketing Management.
35:621.
2006