selected publications
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article
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A Course in Economic Forecasting: Rationale and Content..
Journal of Economic Education.
31:349-357.
2000
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Approaches for Improving Salespersons' Forecasts..
Industrial Marketing Management.
18:307-311.
1989
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An Ethical Analysis of Deception in Advertising..
Journal of Business Ethics.
4:93-104.
1985
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Familiarity, Application, and Performance of Sales Forecasting Techniques..
Journal of Forecasting.
3:27-36.
1984
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Cases with Computer Analysis Packages Let Students Make Real Marketing Decisions..
Marketing News.
14:22.
12,
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A Course in Economic Forecasting: Rationale and Content..
Journal of Economic Education.
31:349-357.
2000
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book
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A Proposed Model of Consumer Behavior for Study of Energy Consumption and other non-repetitive purchase decisions..
Urbana: College of Commerce and Business Administration, U.
1980
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Sales Forecasting Methods: a survey of recent developments..
Cambridge, Massachusetts: Marketing Science Institute.
1978
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A Proposed Model of Consumer Behavior for Study of Energy Consumption and other non-repetitive purchase decisions..
Urbana: College of Commerce and Business Administration, U.
1980
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thesis or dissertation
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unclassified publications