Cases with Computer Analysis Packages Let Students Make Real Marketing Decisions. Article

authors

• Cox, James Edward Jr.
• Mentzer, John T.

publication date

• 12,

published in

• Marketing News  Journal

start page

• 22

volume

• 14

isuCitationAuthors

• Cox, James Edward Jr. and John T. Mentzer.

isuCitationJournalTitle

• Marketing News

isuCitationJournalYear

• 12,

isuCitationMonth

• December

isuCitationPubDate

• 12,

isuCitationSource

• Marketing News 14 (December 12, 1980): 22.

isuCitationStartPage

• 22

isuCitationTitle

• Cases with Computer Analysis Packages Let Students Make Real Marketing Decisions.

isuCitationType

• Article

isuCitationVolume

• 14