selected publications
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article
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An organizational communication-based model of individual customer orientation of nonmarketing members of a firm..
Journal of Strategic Marketing.
12:29-56.
2004
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Activity-based costing: Accounting for a market orientation..
Industrial Marketing Management.
27:497-510.
1998
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Managing financial variation: Insights into the finance/marketing interface..
Managerial Finance.
23:22-40.
1997
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The Quality train is leaving and marketers are nodding off in the club car..
Journal of Marketing Theory & Practice.
4:1-10.
1996
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An organizational communication-based model of individual customer orientation of nonmarketing members of a firm..
Journal of Strategic Marketing.
12:29-56.
2004