The Quality train is leaving and marketers are nodding off in the club car. Article

authors

• Goebel, Daniel Joseph
• Locander, William B.

publication date

• 1996

published in

• Journal of Marketing Theory & Practice  Journal

start page

• 1

end page

• 10

volume

• 4

isuCitationAuthors

• Goebel, Daniel Joseph, William B. Locander.

isuCitationEndPage

• 10

isuCitationJournalTitle

• Journal of Marketing Theory & Practice

isuCitationJournalYear

• 1996

isuCitationMonth

• Summer

isuCitationPubDate

• 1996

isuCitationSource

• Journal of Marketing Theory & Practice 4 (Summer 1996): 1-10.

isuCitationStartPage

• 1

isuCitationTitle

• The Quality train is leaving and marketers are nodding off in the club car.

isuCitationType

• Article

isuCitationVolume

• 4