Publications in VIVO

Co-author Network

Goebel, Daniel Joseph ISU Faculty Member

Positions

Faculty, Marketing

Publications
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selected publications

article
- An organizational communication-based model of individual customer orientation of nonmarketing members of a firm.. Journal of Strategic Marketing. 12:29-56. 2004
- Enhacing purchasing's strategic reputation: Evidence and recommendations for future research.. Journal of Supply Chain Management. 39:4-14. 2003
- Understanding sales manager effectiveness: Linking attributes to sales force values.. Industrial Marketing Management. 31:617-626. 2002
- Prestige clothing shopping by consumers: A confirmatory assessment and refinement of the Precon scale with managerial implications.. Journal of Marketing Theory & Practice. 8:43-58. 2000
- Activity-based costing: Accounting for a market orientation.. Industrial Marketing Management. 27:497-510. 1998
- Managing financial variation: Insights into the finance/marketing interface.. Managerial Finance. 23:22-40. 1997
- The Quality train is leaving and marketers are nodding off in the club car.. Journal of Marketing Theory & Practice. 4:1-10. 1996
thesis or dissertation
- Do communications among marketing functional members and their internal customers result in market-driven outcomes? An examination utilizing organizational and psychological dimensions. 1998