Managing financial variation: Insights into the finance/marketing interface. Article

authors

• Goebel, Daniel Joseph
• Locander, William B.

publication date

• 1997

published in

• Managerial Finance  Journal

start page

• 22

end page

• 40

volume

• 23

isuCitationAuthors

• Goebel, Daniel Joseph, William B. Locander.

isuCitationEndPage

• 40

isuCitationJournalTitle

• Managerial Finance

isuCitationJournalYear

• 1997

isuCitationPubDate

• 1997

isuCitationSource

• Managerial Finance 23 (1997): 22-40.

isuCitationStartPage

• 22

isuCitationTitle

• Managing financial variation: Insights into the finance/marketing interface.

isuCitationType

• Article

isuCitationVolume

• 23