Introduction to Business Article

authors

• Mitchell, Robert V.
• Payne, Stanley L

publication date

• 1962

published in

• Journal of Marketing  Journal
• Journal of Marketing  Journal

start page

• 119

volume

• 26

issue

• 2

isuCitationAuthors

• Mitchell, Robert V.; Payne, Stanley L.

isuCitationIssue

• 2

isuCitationJournalTitle

• Journal of Marketing

isuCitationJournalYear

• 1962

isuCitationMonth

• April

isuCitationStartPage

• 119

isuCitationTitle

• Introduction to Business

isuCitationType

• Article

isuCitationVolume

• 26