selected publications
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article
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C-SCAPE: One Business School's Answer to the Sophomore Slump.
Academy of Educational Leadership Journal.
15:17-33.
2011
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Review of Cases in Marketing Management by Kenneth L. Bernhardt and Thomas C. Kinnear.
Journal of Marketing.
42:105.
1978
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'Fitting Branch Locations, Performance Standards, and Marketing Strategies': A Clarification.
Journal of Marketing.
38:72-74.
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C-SCAPE: One Business School's Answer to the Sophomore Slump.
Academy of Educational Leadership Journal.
15:17-33.
2011