Review of Cases in Marketing Management by Kenneth L. Bernhardt and Thomas C. Kinnear Article

authors

• Bibb, Jon F.

publication date

• 1978

published in

• Journal of Marketing  Journal
• Journal of Marketing  Journal

start page

• 105

volume

• 42

issue

• 4

isuCitationAuthors

• Bibb, Jon F.

isuCitationISSN

• 0022-2429

isuCitationIssue

• 4

isuCitationJournalTitle

• Journal of Marketing

isuCitationJournalYear

• 1978

isuCitationMonth

• Oct.

isuCitationStartPage

• 105

isuCitationTitle

• Review of Cases in Marketing Management by Kenneth L. Bernhardt and Thomas C. Kinnear

isuCitationType

• Book Review

isuCitationVolume

• 42