Creating a Tool for Mass Marketing: A Three-Country Study. Article

authors

• Abratt, R.
• Curwen, P.
• Downes, Meredith
• Friday, S.S.
• Paul, K.
• Perry, S.R.
• Zalka, L.

place of publication

• New Orelans

reproduced in

• Proceedings of the Academy of International Business  Proceedings

isuCitationAuthors

• Downes, Meredith; L. Zalka; S.R. Perry; S.S. Friday; K. Paul; R. Abratt; and P. Curwen.

isuCitationId

• 9924

isuCitationJournalTitle

• Proceedings of the Academy of International Business

isuCitationJournalYear

• 1996

isuCitationPlaceOfPublication

• New Orelans

isuCitationPubDate

• Array

isuCitationSource

• Proceedings of the Academy of International Business, New Orelans, 1996.

isuCitationTitle

• Creating a Tool for Mass Marketing: A Three-Country Study.

isuCitationType

• Conference Paper